The Ferociously Silent Jaguar I-PACE

Jaguar uses new EV to show muscle car enthusiasts that the silent beast is a better hunter.

Atlanta ADDYs 2019 Bronze

AD: Andrew Bae

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The Great Outdoor Showroom

We'll showcase the I-PACE by hiding it in dark spots around major cities with the headlights quietly observing passersby.

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Jaguar gives drivers the power to add sound to their ferociously silent I-PACE

Both on the app and in the vehicle’s infotainment system, I-PACE owners will be able to add a sound of their choice to their otherwise silent car.

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