Expression Wear
Uniqlo swims against the fashion stream and ditches labels to focus strictly on self-expression.
Atlanta ADDYs 2019 Bronze
AD: Andrew Bae
Universal Sizing
We replaced all size labels with exponential symbols that show sizing to help customers focus more on self-expression.
The Mismatch Galleria
Our major stores will feature mismatch gallerias where customers can use our Shuffle The Look button for inspiration.
Freestyle Box
Customers will have the option to buy fully randomized outfits that remain a mystery until purchased. Boxes will only feature our new form of sizing scale.
